That's all folks!

The most common cupboard door I sell is high gloss white. That doesn't make it the best. It's just what most people select because it's the most inoffensive. It's a bit boring but you can't go wrong. When you resell your home no one's going to say "can't live with that". You don't have to think very hard. It's a non-colour. There's nothing wrong with it and nothing right with it. It's a bit clinical but it carries no emotion. But if we designed the whole range around what most people wanted we'd sell nothing because no one would come in because there's no variety. All art and design requires a vision. A personal vision. That's why we hire professional designers. Because otherwise what you end up with is the lowest common denominator... which is exactly what happened when the Bank of England started asking focus groups who should appear on our bank notes.  Of course they selected the most boring and inoffensive images. Animals.  Maybe we could compromise on anthropomorphic children's characters like Pooh Bear, Paddington, Peter Rabbit, Dumbo from Disney, Gromit, Nigel Farage as Mr Toad or maybe Bugs Bunny?

Meanwhile in America they have no such problems...