Becks Blues

Constantly lectured as we are by our General Practitioner that one is about to die of “fatty liver” one decided one would drink some non-alcoholic beer.  Becks Blue is passable.  As is Heineken 0 per cent… Cobra 0 is vile – don’t go there.  St Peter’s Without is a passable 0% bitter…

Anyone who regularly buys a lot of supermarket beer will know the purchasing ritual.  A young person at the checkout (who costs the supermarket less in NMW because of their age band) will hold aloft your purchase and ring a bell or search the aisles for a grown up to declare you old enough to drink.  Fair enough.  We know drinking is bad and we must be publically humiliated for it.

However, I have been a good boy and bought a booze free beverage so why do I still have to suffer this time consuming humiliation?  Why does the youth still put his hand up to ask if he can have permission from a grown-up to sell something to a grown-up like they should know better?

I have asked Mr Sainsburys on a number of occasions and the answer that always comes back is “because the computer says it is beer and that is the procedure”.  I have suggested that they could simply re-program the computer or even ignore the computer and use their common sense but the answer always comes back… No, our assistants must do what the computer tells them to do.

From this I have learned two things:

1)      We have nothing but fear for beer its self

2)      The computers have taken over